Sundance - Branded Content
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Another year, another Sundance.
The influential film festival has not only proven to be a precursor for indie hits and potential Oscar nominees, but also a circuit for innovative marketing. Matt Seiler, president of marketing solutions for Studio71, has penned an insightful and encouraging piece for Adweek, offering his unique perspective as a content executive on the importance of genuine creativity behind Branded Content, its cost-effectiveness, level of engagement, and future growth.
“When it’s working best, brands add to the stories in such a way that audiences not only appreciate them being there, but look forward to their next appearance.”
For more impactful insights, make sure to catch the full piece here!