Nike - "Equality"


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Nike steps up with powerful statement.

In the heart of Black History Month, Nike has premiered their gripping new campaign, simple, but effectively titled "Equality". The beautifully shot clip is set amid a crisp black and white aesthetic, and features superstar athlete appearances from Serena Williams to LeBron James. Actor Michael B. Jordan (Fruitvale Station, Creed) provides the voiceover narration, reciting poetic lines of wisdom, unity, and anti-discrimination while Alicia Keys' version of Sam Cooke's "A Change Is Gonna Come" rings in. The 90-second spot powerfully serves up the important message that "Equality has no boundaries."

Check out this behind the scenes look: