IT Film Promotional Campaign "IT: FLOAT - A Cinematic VR Experience" Features 360 Degree POV Technology

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Are you prepared for some jolts in the darkness?

In anticipation of the upcoming horror movie IT, the film’s promotional campaign has unleashed a cool and creepy piece entitled IT: FLOAT – A Cinematic VR Experience.

The eerie five-minute visual tour takes us through the rainy streets and ratty sewer systems of the town of Derry. The video’s impressively immersive 360-degree POV technology raises the paranoia, causing the viewer to look side-to-side, behind, and even above, fearing a shocking appearance from Pennywise himself, as his frightening clown voice echoes through the tunnels.

The video presents options to be viewed through VR headsets, as well as on mobile/desktop platforms like YouTube 360 and Facebook 360. Watch it below if you dare.

Sweet dreams…