Hasselblad - "Go Further, Do More, Make an Impact."


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Ah, the power of the captured image...

Seminal camera brand Hasselblad’s short narrative ad “Go further, do more, make an impact” is a visually stunning and environmentally conscious piece about the perils of climate change, as well as the changes we as people can make to preserve our world.

The clip follows a steadfast photographer as she documents glacial transformations in Iceland through a series of photographs. Along the way, she stresses the importance of informing the public, and how one effective picture or work of art can alter an entire perspective and provoke action. It’s an urgent, yet hopeful portrait.

Watch the video below and become inspired: