Budweiser's Pro-Immigration Ad - "Born the Hard Way"


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In this political climate, Budweiser shows how ads can add a unique voice.

Anheuser-Busch brewery will show their origin story in a 60-second ad during the Super Bowl. The commercial is a pro-immigration ad about Adolphus Busch’s beginnings in America after arriving from Germany in 1857.  “Born the Hard Way,” shows how he eventually met co-founder Eberhard Anheuser, and the discrimination most immigrants faced. The ad, while not meant to be political by its creators, has become so with the recent ban of immigrants from certain Muslim countries. It's definitely pushing boundaries in what ads can express about the events and mood of the country.