Adidas' “ORIGINAL is Never Finished” Short Film Features Contemporary Musicians
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New campaign collaboration ushers in original marketing.
Adidas’ new short film is a kaleidoscopic dream of striking creativity, flourishing styles, and new twists on old classics. The artfully shot campaign features the likes of contemporary musicians and legendary athletes, from Dev Hynes to Kareem Abdul-Jabbar, and it’s backed by a collaborative rendition of Frank Sinatra’s “My Way”. The 90-second clip ushers in an exciting new generation of street wear and aesthetics. It’s evolutionary, and it’s beyond cool.