Aardman – “Visualize This”


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A wonderfully layered, enjoyable piece.

Aardman, the British animation studio mostly known for classic feature films like Chicken Run, Wallace & Gromit, and the criminally underrated Arthur Christmas, has crafted a clever and exuberantly animated ad about, well, clever and exuberantly animated ads.

The colorful, morphing clip features a droll, yet relatable, sense of humor that spoofs the ins-and-outs of branding and creating an effective promotion, as well as the disconnect between individual visions and the chaos that occurs during conference calls and brainstorming sessions. It also displays the masterful versatility of Aardman animations, showcasing different mediums from stop-motion to CGI to live-action.